Marcos Nähr is a UX design leader with 20+ years of experience at tech giants like Dell and Dynatrace.

Known for building stable, scalable design organizations that deliver business outcomes fast, I combine storytelling with design-business fluency to connect vision, execution, and cross-functional alignment.

Marcos Nahr

Living in Austria
originally from Brazil.

I build and scale design organizations that make complex enterprise software feel simple.

Currently Director of Design at Dynatrace, leading a 30-person platform design organization (leading UX Managers and Design Leads) across six squads, reporting to the VP of Engineering. My team shapes the user experience for one of the world's leading observability platforms, translating technical complexity into intuitive workflows for engineers, SREs, and enterprise IT leaders.

Before Dynatrace, I spent 18 years at Dell Technologies, scaling design teams from startup-size to global operations and establishing design as a strategic function across enterprise product lines.

What I do:
→ Scale design organizations (built and led teams from 10 to 100+ designers)
→ Embed UX in product strategy, connecting design to adoption, retention, and revenue
→ Develop design leaders who go on to lead their own organizations
→ Create operational frameworks that let design scale without losing craft

I'm particularly effective in complex B2B environments where the product serves multiple personas, the domain is technical, and design must earn its seat through business impact, not just aesthetics.

Brazilian based in Austria, open to opportunities across Europe, UK, and US.

Director, UX Design

Leading a 30-person design organization across six platform capabilities, reporting to the VP of Engineering. Scaled the team from 10 designers to 30+ during hypergrowth while establishing design as a strategic function within R&D.

My team owns the end-to-end user experience for Dynatrace's core platform, the foundation that powers observability, security, and automation for thousands of enterprise customers. We translate deep technical complexity (data pipelines, query languages, infrastructure monitoring) into intuitive workflows for engineers, SREs, and platform teams.

What I built:

  • Scaled org 3x in 4 years, hiring, onboarding, and developing designers across Austria and Spain

  • Established design leadership layer (Leads & Managers) to scale decision-making

  • Embedded UX in product strategy. Design now influences roadmap priorities, not just execution

Dynatrace

  • Head of Design Ops & Design System

  • Design Analytics Senior Manager

  • Content Management Senior Manager

  • Global Web Operations Manager

  • Online Project Manager

  • Online Business Consultant

  • Senior Product Design

Dell Technologies

ESPM Executive MBA
UniRitter University
UNISINOS Digital Communication department

Guest Lecturer